Roberta Raffel- Biography of Marcus Lemonis’s wife

Who is Roberta Raffel?

Roberta Raffel, also known as Bobbi, is a prominent American celebrity who has made a name for herself in the business world. As the wife of Lebanese-born American businessman and television personality Marcus Lemonis, she has worked up the ranks to become a successful businesswoman. Roberta Raffel began her career as a sales manager, overseeing the logistics of runways and modeling agencies.

One of her major achievements in the industry is owning her own fashion business, Marcus Boutiques. Following her marriage to Marcus Lemonis, Roberta became a shareholder and co-owner of Camping World, a company founded by her husband. Roberta reportedly spent USD 1.3 million to purchase 99,094 shares in Camping World. Today, she owns an impressive 48% of the company’s shares.

Roberta Raffel Biography
Roberta Raffel Biography

Quick Facts

Full NameRoberta Raffel Lemonis
BirthdaySeptember 21, 1953
Sun signVirgo
Age 70 years old
TraitsPositive– Intelligent, brave, and organized
Negative– Self-critical, overthinker, and anxious
BirthplaceChicago, Illinois, USA
Current residenceLake Forest, Illinois, USA
ParentsMickey Fenchel Sima,
Millicent Fenchel
SiblingsStephen Fenchel,
Mickey Fenchel Sima
Marital statusMarried
SpouseMarcus Lemonis
ChildrenTwo children
EducationMarquette University
Profession Businesswoman and fashion entrepreneur
Net WorthUSD 50 million
Social MediaInstagram
Height5 feet 6 inches


Roberta Raffel Parents
Roberta Raffel Parents

Born on September 21, 1953, in Chicago, Illinois, USA, Roberta Raffel, also known as Bobbi Lemonis, is currently 70 years old. As a Virgo, she possesses traits such as intelligence, bravery, and organization but can sometimes be overly self-critical and anxious due to her tendency to overthink. Standing 5 feet and 6 inches, Roberta has striking brown eyes and short blonde hair, often styled in a chic bob.

Despite being in her 60s, Bobbi exudes youthful energy, a testament to her healthy lifestyle and active routine. As an American citizen and a devout Christian, Roberta Raffel is of Caucasian descent. She is the eldest daughter of Millicent and Kenneth Fenchel and has two younger siblings named Stephen Fenchel and Mickey Fenchel Sima.

Roberta’sRoberta’s father, Kenneth Fenchel, was a World War II veteran and a staunch supporter of the Lamp Industry in Chicago. Unfortunately, he passed away in 2013, and Millicent Fenchel died in November 2018. Judging from her social media activity, Roberta shared a close bond with both her parents and often paid tribute to them.

On Father’sFather’s Day in 2020, Roberta shared a heartwarming picture of her parents, with a touching caption, “Happy Father’sFather’s Day to my dearest daddy from your firstborn and best!! A day doesn’tdoesn’t go by that I don’tdon’t think of you!! I miss you terribly!” Likewise, in June 2021, Roberta posted a sweet tribute to her mother on her birthday, calling her the “best mom, grandma, and great-grandma in the whole world.”

Roberta Raffel Relationships

Marcus Lemonis and Roberta Raffel wedding picture
Marcus Lemonis and Roberta Raffel’s wedding picture

Roberta Raffel’s romantic life had its fair share of ups and downs before her relationship with the businessman Marcus Lemonis. She was previously married to Les Raffel, but the reason behind their separation remains undisclosed. On the other hand, Marcus married Ila Penfold in 2003 but eventually separated for unknown reasons.

In 2016, Roberta and Marcus met at the COTERIE trade show. Roberta recognized Marcus from his show, The Profit, and approached him with a business idea. Despite the 20-year age gap between them, Marcus and Roberta began dating, much to the surprise of many who criticized their relationship.

However, the couple proved their naysayers wrong by engaging on Christmas Day in 2016. Marcus proposed to Roberta with a Secret Santa gift, and they tied the knot in an intimate ceremony at Hotel Bel-Air on February 17, 2018. The wedding was a beautiful affair with close friends and family in attendance. The couple combined different traditions and customs from their backgrounds, making their union even more special.

Marcus and Roberta had planned to honeymoon after the wedding, but their busy schedules didn’t allow them to take a romantic getaway. Nonetheless, the couple had their first dance as newlyweds to their favorite song, ‘Looking for You’ from the show Empire and changed into more fun outfits for their reception.

Marcus and Roberta’s love story is a beautiful testament to the fact that age is just a number and true love knows no bounds.

Marcus Lemonis

Roberta Raffel’s husband, Marcus Lemonis, is a businessman, television personality, philanthropist, and politician. Lemonis is the star of the CNBC reality show, The Profit. Likewise, he is the chairman and CEO of Camping World, Good Sam Enterprises, Gander Outdoors, and The House Boardshop.

On November 16, 1973, Marcus Lemonis was born to parents Abdallel and Nadia. After being left by his parents at an orphanage four days after his birth due to the chaos of the Lebanese civil war, Marcus was adopted by Leo Lemonis and Sophia Lemonis. 

After moving to Miami, Florida, Marcus’ worked for his grandfather’s car dealership in South Florida in his early years after his adoption. He also unsuccessfully ran as a Democrat for a Florida House of Representatives seat. 


Roberta Raffel is a mother of two kids. She has a son and a daughter. However, information about her kids’ biological father is unavailable. 

Roberta’s son is 42 years old. He is a teacher. Likewise, Roberta’s son is a married man. He also has children. 

Roberta’s daughter is also happily married with children. Following in her mother’s footsteps, she worked in the fashion industry for a long time. 

Roberta Raffel Career

Roberta Raffel is a successful businesswoman and fashion entrepreneur. Even before her wedding to Marcus Lemonis, Roberta was a sales manager supervising logistics in runways and modeling agencies.

After starting a relationship with Marcus Lemonis, the Lebanese-born American businessman purchased a fashion business for his lady love. In fact, upon their first meeting itself, Roberta had proposed an investment opportunity to Marcus for Roberta’s fashion business dealing with designer brands and retail stores. 

Roberta Raffel Photo

After marrying Marcus Lemonis, Roberta contributed her time and expertise as a shareholder and co-owner of Marcus’ company, Camping World. The American businesswoman spent $1.3 million to buy 99,094 shares in her husband’s company. Presently, she owns 48% of Camping World’s shares. 

Likewise, Roberta Raffel is also the owner of Marcus Boutiques. According to the fashion business’ website, Marcus Boutiques offers “an unparalleled shopping experience mixing luxury fashion, designer pieces, home interiors, and personal stylists to help you every step of the way.” Moreover, the luxury boutique has multiple branches in several locations, including  Montecito, Chicago’s Gold Coast, Aspen, New York’s Meatpacking District, Hinsdale, and Deerfield. 

Roberta Raffel Net Worth

As of 2021, Roberta Raffel has an astonishing net worth of approximately USD 50 million. American beauty has made impressive earnings as a businesswoman and fashion entrepreneur. 

Likewise, Bobbi is also her husband Marcus Lemonis’ business partner. The fashion entrepreneur has apparently invested USD 1.3 million and bought 99094 shares in Marcus Lemonis’ company Camping World. She owns 48% of Camping World’s shares.

As a result, there is no doubt that Roberta Raffel leads a lavish lifestyle that most can only dream of. But, while Roberta’s net worth is remarkable, her husband, Marcus Lemonis, has an even more impressive net worth

The Lebanese-born businessman Marcus Lemonis’s net worth is approximately USD 500 million. Having a staggering net worth of multi-million dollars comes with its perks. 

The Lemonis couple has made several extravagant purchases in the past. In 2018, Lemonis purchased a USD 1.85 million house built on an acre and a half in Chicago. Likewise, the TV personality also bought a luxurious mansion worth almost USD 5 million in the Chicago suburb of Lake Forest in 2013. 

Similarly, Marcus Lemonis purchased a mansion in Montecito, California, for USD 6.85 million in 2017. Lemonis and his wife Roberta recently splurged USD 18 million for a 9,000-square-foot Manhattan townhome.

Social Media

Roberta Raffel is quite active on Instagram. The fashion entrepreneur’s username is “bobbilemonis.” 

Over 35.3k people follow her account. Bobbi herself follows 305 other accounts. Until now, She has made 388 posts on her Instagram account. 

Roberta’s Instagram account perfectly blends her personal and professional life. She often posts fashion, styling, and decor on her account. In addition, Bobbi also posts many photos with her famous husband, Marcus Lemonis, her children, grandchildren, and close friends and family members.

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