The lingerie brand Victoria’s Secret has bid farewell to their Angels and has replaced them with athletes, activists, and actors as spokespeople.
The Angels who parade at the Victoria’s Secret Fashion Show under the moniker “Angels” have rebranded. Victoria’s Secret announced a new campaign Wednesday aimed at recruiting a diverse group of women.

"Angels"
“Angels”

“VS Collective” ‘s first seven members include professional soccer player Megan Rapinoe, actress Priyanka Chopra Jonas, who will appear in Sports Illustrated’s Swimsuit Issue.

Aside from them, LGBTQ model and activist Valentina Sampaio, the first transgender model, also features Victoria’s Secret Collection. There is likely to be an increase in the number of women joining.

In a statement about the changes, Victoria’s Secret explained that they created the partnership to “build a deeper connection with women” through “revolutionary” lingerie collections, “inspiring” content, and awareness for causes that support women.

The Quantico actress Priyanka Chopra remembers receiving her first Victoria’s Secret item at the age of 16 when she was a teenager.
She said in an interview, “I am most excited for new customers and for those who have always been a customer of Victoria’s Secret, to feel represented and like they belong.”

Priyanka Chopra

Victoria’s Secret may be able to change its image by having athletes like Rapinoe represent it.
Megan Rapinoe said in the Wednesday announcement, “So often I felt myself on the outside looking in with brands in the beauty and fashion industry, and I’m thrilled to be creating a space that sees the true spectrum of ALL women.”

Megan Rapinoe

Critics have complained that the model selection of the brand is too biased.
Chief marketing officer Ed Razek, told Vogue in 2018, that transgender and plus-size models would not be cast for the annual fashion show. Brands faced backlash and were criticized for his comments.

Ed Razek


Eventually, Razek retired, and Victoria’s Secret cast Valentina Sampaio as its first openly transgender model and hired Ali Tate-Cutler as its first plus-sized model in 2019.

Ali Tate-Cutler

Victoria’s Secret canceled its annual fashion show the same year, citing a need to “evolve” its marketing techniques.
Valentina Sampaio said in an interview, “Being a trans woman often means facing closed doors to people’s hearts. As a powerful global platform, Victoria’s Secret is committed to opening these doors for trans women like me by celebrating, uplifting, and advocating for ALL women.”

Valentina Sampaio

In a heartwarming Instagram post on Thursday, Tyra Banks, the first black Victoria’s Secret cover model, complimented the company’s decision to rebrand.
Putting a photo of herself on the runway, she wrote, “First is hard. First is lonely. But first is necessary.”

Tyra Banks

She added, “First is crucial so that a door can be opened for others to fit through. Within a 10 year span starting in 1995, I was the first Black @VictoriasSecret contract model ever. The first Black Victoria’s Secret Cover model. The first Black VS model to do so many other groundbreaking things with the brand – as well as other brands.

“But after a first, must come a flow of more. A flow of different. A flow of unique. A flow so strong, a flow of so many that we LOSE COUNT. I retired from the runway 16 years ago – and I’m proud that in my lifetime, I’m witnessing a beauty revolution,” she continued.

Tyra Banks then penned encouraging words, ” To the new collective of badass ROLE models, I may have cracked that door open, but y’all are charging through. Keep on keepin’ on until we all LOSE COUNT of how many are breaking through behind you. ??? #LetsLoseCount.”